The Tapis Français Collection
2022
Role
Art Direction
Photo Editing
Graphic Design
Copywriting
Client
Elte
Leading art direction and location scouting, I selected Le Corbusier’s Mill Owners’ Association Building in Ahmedabad to create a deliberate dialogue between the Tapis Français Collection and the principles that shaped its modernist spirit. I completed all photo editing and retouching, and led the graphic design of the catalogue alongside the copywriting for the story. Together, these roles ensured the visual and narrative language remained cohesive from concept through final execution.
A Tapis Français Collection rug sheltered by the brises-soleil, Le Corbusier’s raw concrete shade screens designed to soften harsh sunlight.
The Tapis Français Catalogue cover design.
A behind-the-scenes look at the photoshoot and location.
A spread from the Tapis Français catalogue, pairing architectural imagery with the rugs and featuring my copywriting.
The email design features typography that aligns with the catalogue’s cover, creating a cohesive visual identity.
The hero image of the collection sets a dialogue between art and architecture, photographed in the mezzanine of Le Corbusier’s Mill Owners’ Association Building.
Selected Works
Stone FurnitureStory
ShowroomStory
LottieStory
North 40Book
Vintage FurnitureJournal
The Karakul CollectionCatalogue
The Evolution of HomeMagazine