Leading the art direction for the Karakul Collection, the rugs were photographed in nature on medium format film and 35mm film, reflecting the purity and restraint of the collection. I designed the catalogue, incorporating the borders of the medium format film as a design element, as well as supplementary imagery of nature to help establish the environment the rugs were created within. I wrote all copy for the catalogue, ensuring the storytelling reflected the unhurried pace of the collection. I personally filmed moving images which lived on Elte's homepage and within the Journal, conveying the rhythm and atmosphere of the landscape.
Cover design of the Karakul catalogue.
A moving image captures a gentle breeze.
A spread I designed and wrote copy for in the Karakul catalogue.
A layout I designed in the catalogue, which juxtaposes stock photography of Karakul sheep with a sample of wool we photographed in nature.
Complementary storytelling imagery of the environment in which the rugs were photographed.
A spread within the catalogue that incorporates the medium format film borders.
Selected Works
Stone FurnitureStory
ShowroomStory
LottieStory
North 40Book
Vintage FurnitureJournal
The Tapis Français CollectionCatalogue
The Evolution of HomeMagazine