From Elte’s new vintage arrivals, I identified a broader narrative of mid-century design, where ornamental details, sculptural forms, and organic fluidity coexist with modernist principles. Building on this, I art directed the photoshoot, selecting a warm mid-toned grey backdrop to complement the rich wood, and photographed the pieces to highlight their craftsmanship. I also wrote and designed the Journal article, focusing on each designer and their distinctive aesthetics.
A close-up highlighting the craftsmanship and ornamental details of the vintage chairs, with textured upholstery and rich patinas.
A screenshot of the Journal article featuring juxtaposed photos of intricate carvings throughout a single chair.
Highlighting the fluid form of the vintage Viggo Boesen Lounge Chair through shadow.
Showcasing the ornamental details and modern silhouettes.
The email design introduces new vintage arrivals and guides readers through to the full Journal article.
A screenshot of the Journal highlighting the designers behind each of the designs.
Selected Works
Stone FurnitureStory
ShowroomStory
LottieStory
North 40Book
The Tapis Français CollectionCatalogue
The Karakul CollectionCatalogue
The Evolution of HomeMagazine